June 12th, 2016

THE BRIEF is the IDSA Oregon publication about design and events in the Portland region.




Award Winning designer Mark Schoening, conceived, designed and built the prototype of the Base 4x4 Expedition Vehicle. Built on the popular Mitsubishi Fuso platform BASE4x4 is nimbler than other full-size expedition vehicles like Unicats. Priced like Sportsmobiles but with the similar base chassis as Earthcruisers, the Base4x4 is a mini/practical alternative to the giant sahara-roaming monsters.




As the specifications of the production vehicle are taking shape, Mark asks for your input: If the premise is lowest base cost, what should the basic vehicle come with? We think all vehicles should have a poptop. But what about a side flip-out? What about a shower? Pass-through to cab? Propane system?  Email your input to Mark at info@base4x4.com





Mark Schoening IDSA is Director of Industrial Design at SIGMADESIGN, an 160+ employee Product Design/Engineering firm in Vancouver WA (www.sigmadzn.com) and also runs BASE4X4.com from Portland, where he lives.










P: 360.693.2600

F: 360.693.2581







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  From the editor


I sat down with Sohrab Vossoughi at Ziba this week to talk about the value IDSA Oregon can create. My central tenet for our IDSA chapter is inclusion; reaching out to business leaders, manufacturing and the other design disciplines. Sohrab emphasizes User Experience as an adjacent design area where industrial designers can excel. We already think about interaction and are well equipped to apply those skills in a digital realm.


IDSA Oregon has upcoming events with speakers from engineering, design research, and user experience. What topics would you like to hear about?


I want to thank Sohrab and Ziba for their contribution to IDSA. From putting on the 2010 national IDSA event to hosting the student merit awards earlier this year, they continue to make a difference.

Jonathan Spencer Levy

Chair, IDSA Oregon







  Events around Portland



GRAY magazine

Entrepreneurship in Contemporary Product Design


Wednesday, June 15

6:00p – 8:00p


Hotel Lucia

400 SW Broadway

It’s no secret that the Northwest is fast becoming a design mecca. Led by a vanguard of young creatives, this regional design movement is garnering international attention for everything from lighting and furniture to items that straddle the blurry line between art and design. We’ll dig into the minds of some of the area’s young makers to discuss how they got into the industry, why authenticity is important, what role technology plays in a craft-based career, and how they stay relevant in an ever-changing market. The panel presents an honest look at what it takes to make it in this competitive industry.

We are offering a $5 Discount with the code: LOVEGRAY




Fusion 360 Meetup

Freeform + Surface Modeling


Tuesday, June 21

7:00p – 9:00p


Autodesk Inc

5400 Meadows Rd Ste 500, Lake Oswego, OR

Hey Portland, Come join us on June 21 to learn everything you need to know about the Sculpt and Patch environments in Fusion 360. We'll take a look at creating freeform models in the Sculpt environment, and either converting them to solids, or working with them as surfaces in the Patch workspace. Additionally, we'll take a deep dive into the Patch workspace - that elusive surface modeling environment in Fusion 360 that you may have never entered. We'll walk through a few different Surface modeling workflows, and discuss the advantages they have over solid modeling.  Bring your laptop with Fusion 360 installed, as well as your appetite!



IDSA Webinar



Wednesday, June 22

10:00a – 11:00a

As the world continues to rapidly innovate, the way we interact with products is changing. Keeping the end-user at the heart of your design is increasingly important—as are the materials you use. Calabrese explores how materials can inspire new possibilities, helping you create designs that are as impactful as they are beneficial to the world around you.


Calabrese, IDSA, is the creative manager for the Eastman Innovation Lab (EIL), a strategic program that pairs Eastman experts in material science



IDSA Oregon

June 3x10



Friday, June 24

6:00p – 8:00p



714 NW Glisan Street

Get some food for thought [+ beer & snacks] 


Presumptive Design Leo Frishberg

Periodic Table of Forms  Michael Aubry

Brand Experience Michael Lenz


IDSA Oregon 3x10: a casual event where 3 professionals speak for 10 minutes each. Meet at 6 for a food and drink social hour sponsored by Autodesk Fusion 360.




Designing for Happiness


Wednesday, July 13

6:30p – 8:30p


Connective DX

Pamela Pavliscak

Technology is a field full of optimists. We design technologies to make life easier, to help tiresome chores go faster, to add value to people’s lives. We strive for seamless interaction. We obsess over the details. We believe that we are making the world a better place. And yet we don’t really talk about happiness. What does is mean to design for happiness? Based on a combination of design research and data science, this session will explore what makes people happiest when they use technology and what we can learn from that to design for positive outcomes. Come away from the session with new inspiration and proven techniques for building happiness into the experience.



R&D Plastics

Plastic Part Design Seminar for Injection Molding


Wednesday, July 20

8:00a – 12:00p


R&D Plastics

7275 NW Evergreen Pkwy


Hillsboro, OR

R&D Plastics is offering a half-day seminar on plastic part design for plastic injection molding.  The seminar relates material selection, part design and part quality. With a focus on designing for manufacturability, part pricing and how it relates to material selection and part design is also discussed.


Admission is free and space is limited.

Call to RSVP (503) 693-7993



IDSA Oregon

July 3x10



Friday, July 22

6:00p – 8:00p



220 NW 8th Ave

Get some food for thought [+ beer & snacks] 


Unpacking Innovations in Wearables Stephanie Battista

Breaking the DFM rules Charlie O’Bosky

Innovation and R&D Woody (Michael) Blackford


IDSA Oregon 3x10: a casual event where 3 professionals speak for 10 minutes each. Meet at 6 for a food and drink social hour.




Rooftop Networking Party


Tuesday, August 9   

5:30p - 9:00p


Hotel deluxe

729 SW 15th Ave

Portland, OR


Join us for some old school networking in uptown Portland at the Hotel deLuxe. Enjoy good food, drinks and conversations as DJ Jonas Healy spins tunes.


The SEMpdx annual Rooftop Party promises to be the most talked-about networking event of the year. Many professional organizations will be joining us on the roof. Be on top of the latest developments going on at the most innovative marketing associations in the Pacific Northwest!



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THE BRIEF is published by the Office of Newsletter Affairs. We are constantly on the beat for local designers, firms, and projects to feature in this humble, weekly publication. Just updated your portfolio? Finished a sweet project? Just landed a hot account? Don't be afraid to toot your own horn! Especially if you happened to have designed that horn.


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