June 5th, 2016

THE BRIEF is the weekly IDSA Oregon publication about design, and cultural events in the Portland region.



©2016 IDL Worldwide. All rights reserved

Nike Sportswear: Air Force 1 Ultra Flyknit

For the launch of Nike’s latest Air Force 1, IDL was tasked with accentuating the distinct features of the product at elevated retail locations nationwide. The shoe’s unique new fabric, Ultra Flyknit, was used to accent the 3D models of corresponding cities to tell a compelling story about the product that was both customized to each location and consistent in brand messaging. 





135 NW Park Avenue

Portland, OR 97209

971 244 0970




  From the editor

50 Shades of Glass

I had the pleasure of working with friend and designer Jeff Lamb on a residential tower in Xian, China. The design drew from the principles of Wu Xing; the five elements of wood, metal, earth, fire and water, and had the distinction of being the priciest per square foot residential development in China. Working on a project that had no financial constraints was a strange sensation! AboutFace has a nice interview with Jeff this week.  MORE INFO


Jonathan Spencer Levy

Chair, IDSA Oregon









  Events around Portland




Leveraging Analytics

with Leslie To


Tuesday, June 7

5:00p - 7:00p


BridgePort BrewPub

1313 NW Marshall Street Portland, OR

Cutting Through the Clutter:

Leveraging Analytics to Drive Your SEO Strategy & Optimizations


Best practices aside, nothing should drive on-site strategy more than your own data. As a robust Analytics platform, Google Analytics can often create more problems than it solves. Learning how to leverage the platforms strengths can mean the difference between clutter & clarity.


Using Analytics, we'll seek to identify specific strategies that simply don't work, high value customer segments, ways in which other channels can be leveraged to make the overall business grow, and if/how to address expectation gaps on your site.



AIGA Studio Tour



Wednesday, June 8, 2016
5:00p – 6:30p

1250 NW 17th Ave
Portland, OR

Champion change. Create the new.

Swift is a creative agency that lives and breathes digital, leading brands forward with a combination of insight, strategy and creative. They work with brands to solve complex business problems, and their client roster includes Starbucks, Google, Nestlé, and Adidas.

Join us as we tour Swift's new space, explore their Studio and learn how they develop strategy and creative to connect with consumers.




Empowering Community Moderators


Wednesday, June 8

6:30p – 8:30p


Connective DX


Working in tandem with scripted filtration tools, moderators act as gate-keepers. Often under-paid and poorly supported, community moderators work invisibly at the heart of the social community. Each day, these individuals make thousands of judgement calls on behalf of the community they serve. At their best, community moderators provide personal care and an attention to detail which enriches each community member’s experience on an individual level. Their careful decisions contribute to a sense of safety and well-being that is the hallmark of a healthy community.



OEN PubTalk

What the BLEEP is Lean?


Wednesday, June 8

5:15p – 7:00p


Lucky Lab
1945 NW Quimby

You’ve heard of the lean process, but are you fuzzy on the details? Curious if you can apply it to your startup? At our June PubTalk, four panelists from diverse industries will discuss how the lean process has impacted their company culture, including the benefits and potential pitfalls.




June dMob


Wednesday, June 8
6:00p – 9:00p

The Triple Lindy

1000 Northwest 17th Ave


We're approaching the longest day of the year and hopefully you're finding a spring in your step. Bounce to The Triple Lindy for a perfect June evening and dive into great drinks and conversation!

With dMob Collaborations, we invite local designers to create promo graphics for each dMob. For this dMobCollabs, we are working with Jacob Kaempf, Creative Director of Ampersand Content, and photographer Arthur Hitchcock. Together they are preparing a fascinating look at motion and its manifestations in design



OEN Workshop

Is There a There, There?


Thursday, June 9

3:00p – 5:00p



1st Floor
1355 NW Everett St

You’ve got an idea. But is it a good one? Do you have a full grasp of the competitive landscape, your target customer, and the problem you are solving? Our workshop leaders will address these tough questions to help you determine if your concept is truly worth pursuing.



Society for Experiential Graphic Design Conference


Thursday, June 9 through

Saturday, June 11

8:00a - 7:00p


The Westin Seattle

Seattle, Washington


The SEGD Conference is the only annual conference designed for creatives working in experiential graphic design. Headquartered at the Seattle Westin, the three-day event is designed to inspire, with a combination of practical, hands-on workshops, social and networking events and blue-sky sessions with top design thought leaders.

The City: A signature element of the SEGD Conference, local tours, will get attendees out of the conference room and into the city to focus on recent high-profile experiential design projects. The tours on June 9 will include a young designers’ studio tour, the Washington State Convention Center, South Lake Union, the Waterfront, Capitol Hill and Pioneer Square. A slate of Premium (additional-cost) tours will also be available.



IDSA Oregon

June 3x10



Friday, June 24

6:00p – 8:00p



714 NW Glisan Street

Get some food for thought [+ beer & snacks] 


Presumptive Design Leo Frishberg

Periodic Table of Forms  Michael Aubry

Brand Experience Michael Lenz


IDSA Oregon 3x10: a casual event where 3 professionals speak for 10 minutes each. Meet at 6 for a food and drink social hour sponsored by Autodesk Fusion 360.




Designing for Happiness


Monday, June 13

6:30p – 8:30p


Connective DX

Pamela Pavliscak

Technology is a field full of optimists. We design technologies to make life easier, to help tiresome chores go faster, to add value to people’s lives. We strive for seamless interaction. We obsess over the details. We believe that we are making the world a better place. And yet we don’t really talk about happiness. What does is mean to design for happiness? Based on a combination of design research and data science, this session will explore what makes people happiest when they use technology and what we can learn from that to design for positive outcomes. Come away from the session with new inspiration and proven techniques for building happiness into the experience.



IDSA Webinar




Wednesday, June 22

10:00a – 11:00a

As the world continues to rapidly innovate, the way we interact with products is changing. Keeping the end-user at the heart of your design is increasingly important—as are the materials you use. Calabrese explores how materials can inspire new possibilities, helping you create designs that are as impactful as they are beneficial to the world around you.


Farrell Calabrese, IDSA, is the creative manager for the Eastman Innovation Lab (EIL), a strategic program that pairs Eastman experts in material science



IDSA Oregon

July 3x10



Friday, July 22

6:00p – 8:00p



220 NW 8th Ave

Get some food for thought [+ beer & snacks] 


Unpacking Innovations in Wearables Stephanie Battista

Breaking the DFM rules Charlie O’Bosky

Innovation and R&D Woody (Michael) Blackford


IDSA Oregon 3x10: a casual event where 3 professionals speak for 10 minutes each. Meet at 6 for a food and drink social hour.




Rooftop Networking Party


Tuesday, August 9   

5:30p - 9:00p


Hotel deluxe

729 SW 15th Ave

Portland, OR


Join us for some old school networking in uptown Portland at the Hotel deLuxe. Enjoy good food, drinks and conversations as DJ Jonas Healy spins tunes.


The SEMpdx annual Rooftop Party promises to be the most talked-about networking event of the year. Many professional organizations will be joining us on the roof. Be on top of the latest developments going on at the most innovative marketing associations in the Pacific Northwest!



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THE BRIEF is published by the Office of Newsletter Affairs. We are constantly on the beat for local designers, firms, and projects to feature in this humble, weekly publication. Just updated your portfolio? Finished a sweet project? Just landed a hot account? Don't be afraid to toot your own horn! Especially if you happened to have designed that horn.


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