May 22nd, 2016

THE BRIEF is the weekly IDSA Oregon publication about design, and cultural events in the Portland region.

[because designers need a life too]


Trice Medical mi-eye+®

Bresslergroup helped Trice Medical take their innovative camera technology and develop it into mi-eye+®, a straightforward, fully integrated solution.


mi-eye+®  was recently chosen as a finalist in the 2016 Medical Design Excellence Awards (MDEA) competition’s Diagnostics Products and Systems category. No competing products provide immediate, real-time visualization of the intra-articular joint space; practice-friendly ease of use; and a simple, streamlined procedure optimized for use in an office setting. 


Developing mi-eye+® required the combination of a consumer electronic mind-set with the rigor of medical device development. Bresslergroup’s project team, composed of industrial and interaction designers and mechanical and electrical engineers, pursued an approach centered on ease of use to help Trice Medical produce a complex medical device that looks and feels simple.


The traditional standard of care for the diagnosis of joint injuries consists of at least four doctor-patient interactions: 1) physical exam and x-ray, 2) MRI, 3) MRI consultation, and 4) surgical arthroscopy.


mi-eye+® cuts this process in half: 1) physical exam and x-ray with in-office diagnostic using mi-eye+®, and 2) surgical arthroscopy. It is the only fully integrated and disposable solution that combines a camera, a light source, and access needle in a single-use device. 


The mi-eye+®’s clinical impact is potentially very significant. This simple-to-grasp solution enables orthopedic surgeons to quickly diagnose and treat joint injuries, and provide more immediate and definitive patient care.  A definitive diagnosis during a mi-eye+® exam minimizes unnecessary surgeries, resulting in potentially significant savings for the entire healthcare system.  



To learn more, contact Mark Clark at Bresslergroup, 220 NW 8th Ave, Portland, OR 97209, 503-317-4560.


  Events around Portland



The Superwoman Society

Thursday, May 26

6:00p - 8:30p


Blue Bird Real Estate

2615 se Clinton St

Portland, OR

The Superwoman Society is a community for professional women looking to make authentic, genuine and productive connections. This is a safe and supportive networking experience meant to expand opportunities, possibilities and impact for women.



Maker: Film Screening


Thursday, May 26

6:30p - 8:30p


Portland Development Commission

222 NW 5th Ave

Portland, OR

The Film •Maker” is a feature-length documentary that looks into the current Maker Movement in America – a new wave of Do-It-Yourself and Do-It-Together culture fueled by passion and powered by the advent of new technologies. The film is a feature-length documentary on the Maker Movement and its impact on society, culture, and economy in the U.S.





Leveraging Analytics

with Leslie To


Tuesday, June 7

5:00p - 7:00p


BridgePort BrewPub

1313 NW Marshall Street Portland, OR

Cutting Through the Clutter:

Leveraging Analytics to Drive Your SEO Strategy & Optimizations


Best practices aside, nothing should drive on-site strategy more than your own data. As a robust Analytics platform, Google Analytics can often create more problems than it solves. Learning how to leverage the platforms strengths can mean the difference between clutter & clarity. 


Using Analytics, we'll seek to identify specific strategies that simply don't work, high value customer segments, ways in which other channels can be leveraged to make the overall business grow, and if/how to address expectation gaps on your site.



AIGA Career Tools:

Beyond Boilerplate


Friday, June 3

8:00a - 9:30a


52 Limited Creative

330 se MLK Boulevard

Portland, OR 97214


Stuff You Don’t Have in Your Contract (But Should)

Learn to do more with your contracts from a lawyer who lives with contracts. We all know to put our business agreements in writing, but don't stop there. Josh Barrett will share ways to negotiate a more powerful position in your contracts. Whether you're an independent professional running your own shop or managing business affairs for a growing agency, this Career Tools empowers you to negotiate your next set of terms confidently.



AIGA Studio Tour



Wednesday, June 8
5:00p – 6:30p

1250 NW 17th Ave
Portland, OR 97209

Champion change. Create the new.

Swift is a creative agency that lives and breathes digital, leading brands forward with a combination of insight, strategy and creative. They work with brands to solve complex business problems, and their client roster includes Starbucks, Google, Nestlé, and Adidas.

Join us as we tour Swift's new space, explore their Studio and learn how they develop strategy and creative to connect with consumers.




Empowering Community Moderators


Wednesday, June 8

6:30p – 8:30p


Connective DX


Working in tandem with scripted filtration tools, moderators act as gate-keepers. Often under-paid and poorly supported, community moderators work invisibly at the heart of the social community. Each day, these individuals make thousands of judgement calls on behalf of the community they serve. At their best, community moderators provide personal care and an attention to detail which enriches each community member’s experience on an individual level. Their careful decisions contribute to a sense of safety and well-being that is the hallmark of a healthy community.



Society for Experiential Graphic Design Conference


Thursday, June 9 through

Saturday, June 11

8:00a - 7:00p


The Westin Seattle

Seattle, Washington


The SEGD Conference is the only annual conference designed for creatives working in experiential graphic design. Headquartered at the Seattle Westin, the three-day event is designed to inspire, with a combination of practical, hands-on workshops, social and networking events and blue-sky sessions with top design thought leaders.

The City: A signature element of the SEGD Conference, local tours, will get attendees out of the conference room and into the city to focus on recent high-profile experiential design projects. The tours on June 9 will include a young designers’ studio tour, the Washington State Convention Center, South Lake Union, the Waterfront, Capitol Hill and Pioneer Square. A slate of Premium (additional-cost) tours will also be available.



IDSA Oregon

June 3x10



Friday, June 24

6:00p – 8:00p



714 NW Glisan Street

Get some food for thought [+ beer & snacks] 


Presumptive Design Leo Frishberg

Periodic Table of Forms  Michael Aubry

Brand Experience Michael Lenz


IDSA Oregon 3x10: a casual event where 3 professionals speak for 10 minutes each. Meet at 6 for a food and drink social hour sponsored by Autodesk Fusion 360.



IDSA Oregon

July 3x10



Friday, July 22

6:00p – 8:00p



220 NW 8th Ave

Get some food for thought [+ beer & snacks] 


Unpacking Innovations in Wearables Stephanie Battista

Breaking the DFM rules Charlie O’Bosky

Innovation and R&D Woody (Michael) Blackford


IDSA Oregon 3x10: a casual event where 3 professionals speak for 10 minutes each. Meet at 6 for a food and drink social hour.


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THE BRIEF is published by the Office of Newsletter Affairs. We are constantly on the beat for local designers, firms, and projects to feature in this humble, weekly publication. Just updated your portfolio? Finished a sweet project? Just landed a hot account? Don't be afraid to toot your own horn! Especially if you happened to have designed that horn.

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