May 15th, 2016

THE BRIEF is the weekly IDSA Oregon publication about design, and cultural events in the Portland region.

[because designers need a life too]


D-EVO (Dual Enhanced View Optic)           

Revolutionary solutions require original thinking. Leupold engineers have innovated again with the all new Dual-Enhanced View Optic (D-EVO™). A unique, innovative design allows the 6x20mm D-EVO to be paired perfectly with the Leupold Carbine Optic (LCO™), or virtually any red dot sight, to deliver a bold aiming point for reflexive shots and a magnified image for long-range precision with the mere movement of your eye. The exclusive Close Mid-Range Reticle with Wind Holds (CMR-W) allows users to successfully estimate range and engage targets with greater precision, speed, and flexibility and the hold-overs are compatible with 5.56/.223 and 7.62/.308 cartridges. The reticle features a 0.5 MOA dot surrounded by a 5 MOA circle, mil-based ranging features and windage hold points. The D-EVO utilizes minimal rail space, is waterproof to 66 feet, and is backed by the Leupold Gold Ring Lifetime Guarantee.


The Leupold & Steven’s team delivered the unattainable: a compact optic system for both close quarters and long range.

Previously, hunters of fast moving game at moderate distances, like wild boar or coyote, one had to choose between 1) a variable zoom scope 2) a close range 1x1 red-dot scope or 3) a red-dot with a manually flipped magnifier.


We developed an optic that is as fast handling as a bi-focal eyeglasses: two optics that work as one seamless system.


Design parameters:

1. Iconic form language.

2. Minimal space.

3. Light weight.

4. No interference with rifles’ functions.

5. Will not snag on clothing or other surfaces.

6. Mount with repeatable zero.

7. No oversized dials or knobs.

8. Water drainage.

9. Easily cleaned.

10. Works in extreme temperatures.


Multiple design iterations were rapid-prototyped in acrylic with custom ground glass and machined aluminum adjustments. These functional prototypes were real world tested.


Snag-free "deflective" surfaces drove the design language of this halo product and defined Leupold’s visual identity.


The result is a sleek and rugged industry game-changer that allows for easy handling and quick response.



With 18 patents and counting, Lewin generates praise from his clients by changing the way teams solve a problems. Whether that’s building a new line of binoculars to altering how consumers use a camp light – it’s work that transcends and inspires traditional business silos.

“I’m always on the alert for where a brand can grow,” said Lewin, owner of David Lewin Industrial Design, a boutique studio in Southeast Portland. “It’s not a calling, but a caring to do important work.”


Work that matters. For science. For play. Or to put food on the table.


David Lewin Industrial Design, LLC



  From the editor

Self-expression in design: an evil that should be expunged, or a resource to be channeled?


Jonathan Spencer Levy

Chair, IDSA Oregon


  Events around Portland




The Brewing of a Brand

Tuesday, May 17

5:00p - 7:15p



1624 NW Johnson St

Portland, OR 97209

A good brand sets you apart, tells your story, distinguishes your product, assures your customers…and it better look damn great while it’s at it. Regardless of brand recipe, in the beer business you need the brew to back it up.  Hear the story–both the struggles and successes–of brewers and beer branders as they walk us down the path they’re taking to leave their ‘mark.’




Design+Strategy No. 17


Thursday, May 12

5:30p - 8:30p


Connective DX

2030 NW Pettygrove Street

Portland, OR


Planning Sessions & Workshops

We're kicking off our 2016 event schedule with a workshop to help you design better workshops and sessions (how meta of us). Bridging the gap between knowing what you need out of a session and deciding on what exercises and activities you should design into the agenda (and in what order!) benefits from practice. We'll have seasoned and experienced practitioners in the room to help you learn how to build that capability into your own work, discuss and explore best practices, and even share a war story or two about times when it went wrong so we can all learn from other's experiences. 




WebVisions Portland


May 18 – May 20

9:00a – 5:30p



511 NW Broadway

Portland, OR


Revolution Hall

1300 SE Stark St

Portland, OR

WebVisions explores the future of the Web with a supercool lineup of experts in NYC, Portland, Barcelona, Chicago, Berlin and London. Discover new techniques and strategies to advance your career and organization.


Now in its 16th year, WebVisions Portland brings together an all-star lineup of speakers that includes Douglas Rushkoff, Mike Monteiro, Meagan Fisher, Aaron Draplin, Nina Freeman, Nathan Shedroff, Dan Saffer and many more. The workshops are held on May 18 at PNCA (511 NW Broadway) and sessions will be held from May 19-20 at Revolution Hall (1300 SE Stark St).



The Superwoman Society


Thursday, May 26

6:00p - 8:30p


Blue Bird Real Estate

2615 se Clinton St

Portland, OR

The Superwoman Society is a community for professional women looking to make authentic, genuine and productive connections. This is a safe and supportive networking experience meant to expand opportunities, possibilities and impact for women. 




Maker: Film Screening


Thursday, May 26

6:30p - 8:30p


Portland Development Commission

222 NW 5th Ave

Portland, OR

The Film •Maker” is a feature-length documentary that looks into the current Maker Movement in America – a new wave of Do-It-Yourself and Do-It-Together culture fueled by passion and powered by the advent of new technologies. The film is a feature-length documentary on the Maker Movement and its impact on society, culture, and economy in the U.S.





Leveraging Analytics

with Leslie To


Tuesday, June 7

5:00p - 7:00p


BridgePort BrewPub

1313 NW Marshall Street Portland, OR

Cutting Through the Clutter:

Leveraging Analytics to Drive Your SEO Strategy & Optimizations


Best practices aside, nothing should drive on-site strategy more than your own data. As a robust Analytics platform, Google Analytics can often create more problems than it solves. Learning how to leverage the platforms strengths can mean the difference between clutter & clarity. 


Using Analytics, we'll seek to identify specific strategies that simply don't work, high value customer segments, ways in which other channels can be leveraged to make the overall business grow, and if/how to address expectation gaps on your site.



AIGA Career Tools:

Beyond Boilerplate


Friday, June 3

8:00a - 9:30a


52 Limited Creative

330 se MLK Boulevard

Portland, OR 97214


Stuff You Don’t Have in Your Contract (But Should)

Learn to do more with your contracts from a lawyer who lives with contracts. We all know to put our business agreements in writing, but don't stop there. Josh Barrett will share ways to negotiate a more powerful position in your contracts. Whether you're an independent professional running your own shop or managing business affairs for a growing agency, this Career Tools empowers you to negotiate your next set of terms confidently.



AIGA Studio Tour



Wednesday, June 8, 2016
5:00p – 6:30p

1250 NW 17th Ave
Portland, OR 97209

Champion change. Create the new.

Swift is a creative agency that lives and breathes digital, leading brands forward with a combination of insight, strategy and creative. They work with brands to solve complex business problems, and their client roster includes Starbucks, Google, Nestlé, and Adidas.

Join us as we tour Swift's new space, explore their Studio and learn how they develop strategy and creative to connect with consumers.




Empowering Community Moderators


Wednesday, June 8

6:30p – 8:30p


Connective DX


Working in tandem with scripted filtration tools, moderators act as gate-keepers. Often under-paid and poorly supported, community moderators work invisibly at the heart of the social community. Each day, these individuals make thousands of judgement calls on behalf of the community they serve. At their best, community moderators provide personal care and an attention to detail which enriches each community member’s experience on an individual level. Their careful decisions contribute to a sense of safety and well-being that is the hallmark of a healthy community.



Society for Experiential Graphic Design Conference


Thursday, June 9 through

Saturday, June 11

8:00a - 7:00p


The Westin Seattle

Seattle, Washington


The SEGD Conference is the only annual conference designed for creatives working in experiential graphic design. Headquartered at the Seattle Westin, the three-day event is designed to inspire, with a combination of practical, hands-on workshops, social and networking events and blue-sky sessions with top design thought leaders.

The City: A signature element of the SEGD Conference, local tours, will get attendees out of the conference room and into the city to focus on recent high-profile experiential design projects. The tours on June 9 will include a young designers’ studio tour, the Washington State Convention Center, South Lake Union, the Waterfront, Capitol Hill and Pioneer Square. A slate of Premium (additional-cost) tours will also be available.



IDSA Oregon

June 3x10



Friday, June 24

6:00p – 8:00p



714 NW Glisan Street

Get some food for thought [+ beer & snacks] 


Presumptive Design Leo Frishberg

Periodic Table of Forms  Michael Aubry

Brand Experience Michael Lenz


IDSA Oregon 3x10: a casual event where 3 professionals speak for 10 minutes each. Meet at 6 for a food and drink social hour sponsored by Autodesk Fusion 360.



IDSA Oregon

July 3x10



Friday, July 22

6:00p – 8:00p



220 NW 8th Ave

Get some food for thought [+ beer & snacks] 


Unpacking Innovations in Wearables Stephanie Battista

Breaking the DFM rules Charlie O’Bosky

Innovation and R&D Woody (Michael) Blackford


IDSA Oregon 3x10: a casual event where 3 professionals speak for 10 minutes each. Meet at 6 for a food and drink social hour.


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THE BRIEF is published by the Office of Newsletter Affairs. We are constantly on the beat for local designers, firms, and projects to feature in this humble, weekly publication. Just updated your portfolio? Finished a sweet project? Just landed a hot account? Don't be afraid to toot your own horn! Especially if you happened to have designed that horn.

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