April 24th, 2016

THE BRIEF is the weekly IDSA Oregon publication about design, and cultural events in the Portland region.

[because designers need a life too]




Wire-free power delivers on the promise of true mobility, the freedom to roam where you want to without worrying about your mobile or battery powered devices running out of charge.  While power cords and charging pads require you to surrender your device to a stationary location, WattUp® gives you the freedom to receive a charge from anywhere within a 30-foot end-to-end charging envelope. 


Charges Any Battery-Operated Device That Requires Less Than 10 Watts

WattUp RF-based charging can be integrated to provide wire-free charging to a wide variety of electronic devices such as cell phones, tablets, wearables, cameras, wireless keyboards and mice, headsets, sensors, LED lights, remote controls and toys; in essence any battery-powered device in your home or office.


Works Like Wi-Fi

A WattUp transmitter, or Power Router, sends energy via a radio frequency (RF) signal to your WattUp-enabled electronic devices when requested. A WattUp receiver in each device converts that signal into battery power. The entire system is software controlled, so it's intelligent and customizable to your needs and environment. And, because it's designed to work invisibly in the background, WattUp can make low battery anxiety a thing of the past.


Energous Corporation has a vision: a world without power cables. Their technology, which can charge a wide array of devices from as far as 15 feet away, is ambitious, revolutionary, and tangible.


Before coming to Ziba, they had a working prototype, a production timeline and a great name: WattUp. But they lacked a cohesive story to introduce the technology to the world. If WattUp was to have meaning in an overcrowded technology marketplace, it needed to communicate to its users that it would fit seamlessly into their lives.


Ziba made that vision real. More than just a product, we created an ecosystem: a family of wire-free charging transmitters, an app, a web portal and a website. Besides being sleek and sophisticated, the WattUp platform is consumer-friendly enough to succeed in the marketplace, despite introducing some revolutionary technology.   ZIBA




  From the editor


Design Week Portland 2016 is done. Its success reminds us that Portland is hot bed of creativity.


Portland is a unique mix of art, craft and professional design. The density of activity and breadth of engagement exceeds much larger cities.


Jonathan Spencer Levy

Chair, IDSA Oregon


IDSA Oregon April 3x10

1200 NW Everett Street

Friday, April 29, 6p – 8p

3 professionals speak for 10 minutes on a design related subject, followed by a food and drink social hour sponsored by Autodesk Fusion 360.


We are pleased to hold the event at the beautiful Design Within Reach store in Portland’s pearl district.



  Events around Portland



IDSA Oregon April 3x10


Friday, April 29th

6:00p - 8:00p


Design Within Reach

1200 NW Everett Street

Influence | Symbiosis | Collaboration

3 professionals speak for 10 minutes each, followed by a food and drink social hour sponsored by Autodesk Fusion 360. We are pleased to hold the event at the beautiful Design Within Reach store in Portland’s pearl district.


Scott Peterson, PHLLP STWRT, Katherine Tucker



Struktur Event


May 4 – 6

9:00a - 9:00p


Portland, OR

Struktur is the first creative conference for the active outdoor design industry. Join us for three days of bold visionary presentations and events advancing the design of active outdoor apparel and equipment.


Struktur is a cross-disciplinary event, exploring the intersection of user experience, trend research, materials science, and their influence on design. Struktur isn’t a fashion show or a trade show – it’s a chance to experience the breakthrough ideas of a new age of design.



Plastic Part Design Seminar for Injection Molding


Wednesday, May 11

8:00a - 12:00p


R&D Plastics

7275 NW Evergreen Pkwy

#200 Hillsboro, OR

R&D Plastics is offering a half-day seminar on plastic part design for plastic injection molding.  The seminar relates material selection, part design and part quality. With a focus on designing for manufacturability, part pricing and how it relates to material selection and part design is also discussed.


Admission is free and space is limited.

Call to RSVP (503) 693-7993




Design+Strategy No. 17


Thursday, May 12

5:30p - 8:30p


Connective DX

2030 NW Pettygrove Street

Portland, OR


Planning Sessions & Workshops

We're kicking off our 2016 event schedule with a workshop to help you design better workshops and sessions (how meta of us). Bridging the gap between knowing what you need out of a session and deciding on what exercises and activities you should design into the agenda (and in what order!) benefits from practice. We'll have seasoned and experienced practitioners in the room to help you learn how to build that capability into your own work, discuss and explore best practices, and even share a war story or two about times when it went wrong so we can all learn from other's experiences.



Maker: Film Screening


Thursday, May 26

6:30p - 8:30p


Portland Development Commission

222 NW 5th Ave

Portland, OR

The Film •Maker” is a feature-length documentary that looks into the current Maker Movement in America – a new wave of Do-It-Yourself and Do-It-Together culture fueled by passion and powered by the advent of new technologies. The film is a feature-length documentary on the Maker Movement and its impact on society, culture, and economy in the U.S.





Leveraging Analytics

with Leslie To


Tuesday, June 7

5:00p - 7:00p


BridgePort BrewPub

1313 NW Marshall Street Portland, OR

Cutting Through the Clutter:

Leveraging Analytics to Drive Your SEO Strategy & Optimizations


Best practices aside, nothing should drive on-site strategy more than your own data. As a robust Analytics platform, Google Analytics can often create more problems than it solves. Learning how to leverage the platforms strengths can mean the difference between clutter & clarity. 


Using Analytics, we'll seek to identify specific strategies that simply don't work, high value customer segments, ways in which other channels can be leveraged to make the overall business grow, and if/how to address expectation gaps on your site.


  Friends of the brief








THE BRIEF is published by the Office of Newsletter Affairs. We are constantly on the beat for local designers, firms, and projects to feature in this humble, weekly publication. Just updated your portfolio? Finished a sweet project? Just landed a hot account? Don't be afraid to toot your own horn! Especially if you happened to have designed that horn.

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