March 27th, 2016

THE BRIEF is the weekly IDSA Oregon publication about design, and cultural events in the Portland region. [because designers need a life too]


ITW Paslode Nail Gun

The average market lifespan of a nail gun is 3 years. Why did this Paslode last 21?


Firsthand market research: discovering sub market insights. This doesn’t need to be a time consuming or complicated process. It’s going to where the product is used and both observing objectively and conducting subjective interviews. We draw from this research when we put pen to paper.


Thoughtful design: recognizing we weren’t competing with other manufactures, but building a lasting trust with the end user. This professional piece of equipment is built to last for years. We realized it should be designed to look better worn than when it is new, developing a unique and personal connection.


The investment in market research and well thought out design led to a 7x cycle time. For the client this means; higher margins, brand recognition and building the company’s reputation for quality.


Kent Solberg




  From the editor

IDSAor 3x10


IDSAor 3x10 is returning. These are casual events where 3 people speak for 10 minutes on a design related subject.  After which, its food and drinks social hour.


Email me if you :

+ would like to speak

+ have a topic you would like to hear about

+ want to recommend a speaker


The IDSA Oregon mission is to reach beyond our immediate community and connect with other groups and disciplines. To this end the speakers for the 3x10 will cover:


1) core industrial design topics like: process, ergonomics, manufacturing


2) designers outside of ID like: graphic design, interior & architecture, interactive


3) disciplines we collaborates with that are outside of design like: business leadership, engineering and marketing


Jonathan Spencer Levy

Chair, IDSA Oregon


  Events around Portland


Portland VR

Highlights from GDC, SXSW, & IEEE VR


March 31, 7p

eBay Community Lounge

1400 SW 5th Ave., 3rd Floor (map)

Portland Virtual Reality is a community of VR developers, entrepreneurs, engineers, artists, enthusiasts and early adopters. I'll be returning from an epic 12-day trip covering GDC, SXSW, & IEEE VR. There will also be A LOT of VR news between now and the end of March that we'll be discussing. 


Doors open at 6:30PM, speakers start at 7:00. Doors automatically lock at 7pm, If you arrive after 7pm, then enter through the FedEx shop on the right.


R&D Plastics Open House


April 6, 4p - 7p


7275 NW Evergreen Parkway

Suite 200

Hillsboro, Oregon 97124

You are invited to come and join the celebration, see some award winning designs, and get a look at new plastic decorating solutions.  Network and hobnob with plastics industry professionals, moldmakers, material suppliers and maybe even a few of our competitors... all while enjoying some good food in a relaxing atmosphere.  While here, check out our Objet 3D printer as it grows parts right before your eyes.  You can even take home an assortment of samples of useful molded items, including flooring, plasticware and more.


Marketing isn’t storytelling.

It’s world building.

Sponsored by CHIFOO


April 6

7:00p – 9:00p


Connective DX

2030 NW Pettygrove
Google Map


For years, we’ve referred to ‘marketing as storytelling.’ This creates a problem: Storytelling involves a single narrative arc, and our customers don’t want to be dragged into a single arc. They want a space in which they can move about and create their own stories. Come to this session to hear how playing Dungeons and Dragons teaches great marketing, the basic principles of marketing worldbuilding, and why this may have broader application.


Ian Lurie is CEO and Founder of Portent, a full-service digital agency he started in 1995.



April dMob



Wednesday, Apr 13

6:00P - 9:00P



329 NW Couch St.

Portland, OR 97209


Come party with us, score some swag, and enjoy the interactive experience of NOT NETWORKING. Here’s what Adam Garcia, art director at The Pressure has to say about this upcoming event:

People often have preconceived expectations of what social networking gatherings may be like. Handshakes, small talk, awkward interactions and not-exciting conversations. “Networking” is an inherently opportunistic, semi-selfish trope that we will usurp as an idea and turn into something playful, exciting, and an event that facilitates deeper connections. Our concept is to play off of these default notions in a fun manner which would lead to enjoyable, naturally unfolding engagement by using the default world of networking visuals combined with playful and motivating copy cues.


Friday Main stage

Design Week Portland


April 15, 1p – 6p


Revolution Hall

1300 SE Stark St #110

Portland, OR

What are the animals telling us?

The Internet of Beings

Why is Best Practice Not Good Enough?

Inhabiting vs. Consuming Place

Making Makers?

Rethinking Making and Education

What do we lose when it’s easy to use?

In Defense of Inefficiency

How does food shape place?

The Renaissance that Remade Portland and America


Saturday Main stage

Design Week Portland


April 16, 9a – 6p


Revolution Hall

1300 SE Stark St #110

Portland, OR

Why (Do We) Bother?

Design That Reflects Life

Can we connect design to higher purpose?

Chasing Ghosts on the River

Why does the factory dictate the product?

FutureProofed: Building a Company Worth a Damn

Who has the right to the city?

Design, Justice, and Public Space

Can we re-wire the consumption code?

The Desire and Sustainability Nexus

How do we win the war against seeing?

Dancing About Ruins



Getting Away With Shit


April 19
6:30pm - 9:00pm
511 NW Broadway

Portland, OR

Like many designers, Timothy Goodman is held down by rules and parameters that constantly stifle him. So how does he get his own sensibilities into his work? A couple of years ago, he decided to redirect his design career and push himself into new, scary, and unexpected territory through drawing, writing, and personal projects on the internet. He rather approaches graphic design as a practice, not as a profession. Join Timothy has he reveals his way of getting away with shit.


Typefest is AIGA Portland’s two-day explosion of typography and design with workshops and talks



Sustainable Design Practices


April 19
6:30p - 8:30p


The Joinery
922 Southwest Yamhill Street

Portland, OR

Join us for a UNITE to remember when an expert panel discusses sustainability as a design principle. Sustainable design practices are not just a way of designing, but a way to reduce negative impacts on the environment for a better future. Designers worldwide are rapidly developing and adopting new sustainable practices and encourage the design community to learn more about the movement. We’ll cover themes such as the challenges with sustainable design, sourcing materials, upcycling, and reusing materials.

Speakers: Alan Scott • Scott Hamlin • Carissa Mylin




Make it… Plastic!

Collaborative Design


Thursday, April 21

4:00p -7:00p


Lola's Room

1332 W Burnside St.

Portland Oregon

Whether you have designed a product that you are looking to get off the ground, or you are an experienced professional in developing products made of plastic, the Make it… Plastic! event during Design Week Portland will be insightful and helpful in your upcoming development projects.


With a goal of candor and accessibility Werk_ has brought together a well-informed, well-experienced group of flexible thinkers to inform your decisions and grow your collaborative network. Join us to discuss collaborative design and manufacture of plastic products.



Struktur Event


May 4 – 6

9a - 9p

Portland, OR

Struktur is the first creative conference for the active outdoor design industry. Join us for three days of bold visionary presentations and events advancing the design of active outdoor apparel and equipment.


Struktur is a cross-disciplinary event, exploring the intersection of user experience, trend research, materials science, and their influence on design. Struktur isn’t a fashion show or a trade show – it’s a chance to experience the breakthrough ideas of a new age of design.



Maker: Film Screening


May 26

6:30 pm - 8:30 pm


Portland Development Commission

222 NW 5th Ave

Portland, OR

The Film • “Maker” is a feature-length documentary that looks into the current Maker Movement in America – a new wave of Do-It-Yourself and Do-It-Together culture fueled by passion and powered by the advent of new technologies. The film is a feature-length documentary on the Maker Movement and its impact on society, culture, and economy in the U.S.



  Friends of the brief






THE BRIEF is published by the Office of Newsletter Affairs. We are constantly on the beat for local designers, firms, and projects to feature in this humble, weekly publication. Just updated your portfolio? Finished a sweet project? Just landed a hot account? Don't be afraid to toot your own horn! Especially if you happened to have designed that horn.

send us a project

the brief archive

sign up for the brief

contact the Office of Newsletter Affairs


The Industrial Designers Society of America (IDSA) is committed to advancing the profession of industrial design through education, information, community and advocacy.