March 20th, 2016

THE BRIEF is the weekly IDSA Oregon publication about design, and cultural events in the Portland region. [because designers need a life too]




The benefits and trends moving toward collaboration are happily finding a place in ubiquity. Evidence is found in the growing University degrees in Collaborative Design, Interdisciplinary Design, and Design Thinking. Firms and increasingly moving toward interdisciplinary full-service models; marketing + advertising + branding, designing + engineering + prototyping, psychosocial + biomedical + nursing, and work + hobby + family. Most collaborative ventures result in a host of benefits to include: tapping the collective intelligence, balancing expertise, holistic engagement, leapfrogging ideas, and streamlined processes and communication.


Product Development is now faced with conflicting trends: 1- the established trend of centralized overseas manufacturing and 2- the growing trend of collaborative processes. The current state is increasingly schismatic as a design moves through the production process. Whether this is a moment of transition or the future of development, we must increase our collaborative reach. By reaching out through your supply chain, value chain, customer chain, or any stream your design might travel on, designers will increase agility and flexibility, the ability to iterate, react, and prototype products, services, and processes early. The early establishment of cradle-to-grave/cradle teams outweigh any other design or business decision that a project will face. It is through the practice of forming a development team upfront that Design will move to the next level of sophistication.


Katherine Tucker | WERK

The Event

Creating with plastic presents a problem for many inventors and low-volume product developers. Different from wood, metal, and other natural materials, plastic is something that is not easily understood or tinkered with in a home garage. Choosing the right material followed by the best method of processing and manufacturing can be so daunting as to overwhelm an inventor and derail their idea before it gains any substance or traction.


Whether you have designed a product that you are looking to get off the ground, or you are an experienced professional in developing products made of plastic, the Make it… Plastic! event during Design Week Portland will be insightful and helpful in your upcoming development projects. With a goal of candor and accessibility Werk_ has brought together a well-informed, well-experienced group of flexible thinkers to inform your decisions and grow your collaborative network. Join us to discuss collaborative design and manufacture of plastic products.


Thursday, April 21st, 4p -7p

Lola's Room

1332 W Burnside St.

Portland Oregon



4:00_ Doors open! Live Music and Drinks

4:30_ Key Note Address: Albert McGovern (SPE + Shure Electronics)

5:00_ Panel Discussion [Moderator Katie Tucker: Portland State University, Werk_)

                Chris Araujo: Columbia Sportswear

                Ben Mergen: Sigma Design

Joe Vultaggio: Special Tools & Engineering

                Michael Hayden: Asahi Kasei

6:00_Technology Review: ToolStats

6:20_ Technology Review: DFM Pro by Geometric




More Details:




  From the editor

IDSAor 3x10


IDSAor 3x10 is returning. These are casual events where 3 people speak for 10 minutes on a design related subject.  After which, its food and drinks social hour.


Email me if you :

+ would like to speak

+ have a topic you would like to hear about

+ want to recommend a speaker


The IDSA Oregon mission is to reach beyond our immediate community and connect with other groups and disciplines. To this end the speakers for the 3x10 will cover:


1) core industrial design topics like: process, ergonomics, manufacturing


2) designers outside of ID like: graphic design, interior & architecture, interactive


3) disciplines we collaborates with that are outside of design like: business leadership, engineering and marketing



Jonathan Spencer Levy

Chair, IDSA Oregon


  Events around Portland



Portland VR

Highlights from GDC, SXSW, & IEEE VR


March 31, 7p

eBay Community Lounge

1400 SW 5th Ave., 3rd Floor (map)

Portland Virtual Reality is a community of VR developers, entrepreneurs, engineers, artists, enthusiasts and early adopters. I'll be returning from an epic 12-day trip covering GDC, SXSW, & IEEE VR. There will also be A LOT of VR news between now and the end of March that we'll be discussing. 


Doors open at 6:30PM, speakers start at 7:00. Doors automatically lock at 7pm, If you arrive after 7pm, then enter through the FedEx shop on the right.


Marketing isn’t storytelling.

It’s world building.

Sponsored by CHIFOO


April 6, 7p - 9p


Connective DX

2030 NW Pettygrove
Google Map


For years, we’ve referred to ‘marketing as storytelling.’ This creates a problem: Storytelling involves a single narrative arc, and our customers don’t want to be dragged into a single arc. They want a space in which they can move about and create their own stories. Come to this session to hear how playing Dungeons and Dragons teaches great marketing, the basic principles of marketing worldbuilding, and why this may have broader application.


Ian Lurie is CEO and Founder of Portent, a full-service digital agency he started in 1995.



Friday Main stage

Design Week Portland


April 15, 1p – 6p


Revolution Hall

1300 SE Stark St #110

Portland, OR

What are the animals telling us?

The Internet of Beings

Why is Best Practice Not Good Enough?

Inhabiting vs. Consuming Place

Making Makers?

Rethinking Making and Education

What do we lose when it’s easy to use?

In Defense of Inefficiency

How does food shape place?

The Renaissance that Remade Portland and America



Saturday Main stage

Design Week Portland


April 16, 9a – 6p


Revolution Hall

1300 SE Stark St #110

Portland, OR

Why (Do We) Bother?

Design That Reflects Life

Can we connect design to higher purpose?

Chasing Ghosts on the River

Why does the factory dictate the product?

FutureProofed: Building a Company Worth a Damn

Who has the right to the city?

Design, Justice, and Public Space

Can we re-wire the consumption code?

The Desire and Sustainability Nexus

How do we win the war against seeing?

Dancing About Ruins




Getting Away With Shit


April 19
6:30pm - 9:00pm
511 NW Broadway

Portland, OR

Like many designers, Timothy Goodman is held down by rules and parameters that constantly stifle him. So how does he get his own sensibilities into his work? A couple of years ago, he decided to redirect his design career and push himself into new, scary, and unexpected territory through drawing, writing, and personal projects on the internet. He rather approaches graphic design as a practice, not as a profession. Join Timothy has he reveals his way of getting away with shit.


Typefest is AIGA Portland’s two-day explosion of typography and design with workshops and talks



UNITE • Sustainable Design Practices


April 19
6:30 pm - 8:30 pm

The Joinery
922 Southwest Yamhill Street

Portland, OR

Join us for a UNITE to remember when an expert panel discusses sustainability as a design principle. Sustainable design practices are not just a way of designing, but a way to reduce negative impacts on the environment for a better future. Designers worldwide are rapidly developing and adopting new sustainable practices and encourage the design community to learn more about the movement. We’ll cover themes such as the challenges with sustainable design, sourcing materials, upcycling, and reusing materials.

Speakers: Alan Scott • Scott Hamlin • Carissa Mylin



Struktur Event


May 4 – 6

9a - 9p

Portland, OR

Struktur is the first creative conference for the active outdoor design industry. Join us for three days of bold visionary presentations and events advancing the design of active outdoor apparel and equipment.


Struktur is a cross-disciplinary event, exploring the intersection of user experience, trend research, materials science, and their influence on design. Struktur isn’t a fashion show or a trade show – it’s a chance to experience the breakthrough ideas of a new age of design.



Maker: Film Screening


May 26

6:30 pm - 8:30 pm


Portland Development Commission

222 NW 5th Ave

Portland, OR

The Film • “Maker” is a feature-length documentary that looks into the current Maker Movement in America – a new wave of Do-It-Yourself and Do-It-Together culture fueled by passion and powered by the advent of new technologies. The film is a feature-length documentary on the Maker Movement and its impact on society, culture, and economy in the U.S.



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