March 6th, 2016

THE BRIEF is the weekly IDSA Oregon publication about design, and cultural events in the Portland region. [because designers need a life too]


The IDSA Oregon Student Merit Awards were this last Friday night. It’s always a great evening, bringing together the whole industrial design community including students and a range of professionals.


Three students from each the Art Institute of Portland and the University of Oregon presented their best work to a panel of 7 professional Industrial designers.

Rebecca  Chierichetti – University of Oregon

Andrew Farnsworth – Art Institute of Portland

Sara Novak – University of Oregon

Steven Ronaldo – Art Institute of Portland

Jinlong Yuan – University of Oregon

Dewayne Dale – Art Institute of Portland


Congratulations to Dewayne from AiPD and Sarah from UofO who will go on to present at the Western District Conference this year in Denver, CO.


A big thank you to the judges who took the time to not only deliberate and deliver their selection of winners, but offered their professional advice to all the students about their presentation, designs and careers.

Scott Peterson – Former chair of IDSA Oregon

Robb Hunter – industry

Ed Flick – Nautilus

Larisa Schulze – Ziba

Steve Brown – Design consultant

Christian Freissler – Partner at Evolve Collaborative

Michael Lenz – Director, Global Brand Experience & Design, Cisco


and thank you to Ziba for the space




  Events around Portland


You Can Do Creative Work on Mobile Devices!


March 9, 9:30a - 4:00p
Connective DX
2030 NW Pettygrove St.

If you have an iPhone, Android Device, or iPad, you’re holding a powerful creative tool, right in the palm of your hand. From sketching, to retouching, to creating production ready assets, you’ll soon discover that you can do much more than just take pictures or surf the Web on that device. In this workshop, you’ll see how Adobe mobile apps are part of your creative process, give you more freedom, and get more out of the devices you already have.




Exhibition-In-Motion Fashion Show featuring 3D Printed Jewelry


March 19, 7p
Hotel Lucia
400 SW Broadway


We will gather at the Hotel Lucia and see the best pieces from the Rapid Jewelry competition strut down the runway, with live modeling and choreography by the BodyVox dancers. See the jewelry up-close in an immersive showcase of technology-driven fashion! The evening will be hosted by local Comedian JoAnn Schinderle, with live music by DJ Matthew McFerrin! Join us for drinks and catering by Imperial and mingle with Portland’s fashion and design scene!




Marketing isn’t storytelling. It’s world building.


April 6, 7p - 9p


For years, we’ve referred to ‘marketing as storytelling.’ This creates a problem: Storytelling involves a single narrative arc, and our customers don’t want to be dragged into a single arc. They want a space in which they can move about and create their own stories.

Come to this session to hear how playing Dungeons and Dragons teaches great marketing, the basic principles of marketing worldbuilding, and why this may have broader application.


Ian Lurie is CEO and Founder of Portent, a full-service digital agency he started in 1995.



Design Week Portland


April 15 - 24



Design Week Portland is a week-long, city-wide series of programs exploring the process, craft, and practice of design across all disciplines. Our mission is to increase appreciation and awareness about design and its far-reaching effects on matters of cultural and social relevance, including community development, education systems, and the economy.





Struktur Event


May 4 - 6, 9a - 9p



Struktur is the first creative conference for the active outdoor design industry. Join us for three days of bold visionary presentations and events advancing the design of active outdoor apparel and equipment.


Struktur is a cross-disciplinary event, exploring the intersection of user experience, trend research, materials science, and their influence on design. Struktur isn’t a fashion show or a trade show – it’s a chance to experience the breakthrough ideas of a new age of design.





  Friends of the brief







THE BRIEF is published by the Office of Newsletter Affairs. We are constantly on the beat for local designers, firms, and projects to feature in this humble, weekly publication. Just updated your portfolio? Finished a sweet project? Just landed a hot account? Don't be afraid to toot your own horn! Especially if you happened to have designed that horn.


send us a project

the brief archive

contact the Office of Newsletter Affairs





The Industrial Designers Society of America (IDSA) is committed to advancing the profession of industrial design through education, information, community and advocacy.