February 1st, 2016

THE BRIEF is the weekly IDSA Oregon publication about design, and cultural events in the Portland region.

[because designers need a life too]


JouleCase is advanced power as simple as Lego.

Silent portable renewable power, Joule Case is a customizable energy system that provides the perfect mix of power and energy based on your needs. And if your needs change, new components can be swapped into your existing system.

JouleCase contacted CreatID, Inc. after building their first prototype recognizing the need to take their design and build quality efforts to the next level.


CreatID started with reviewing the technology needs of the project, defining the scope of JouleCase’s needs and the budget available, and then proceeded to sketch out use case scenarios. From this discovery process, a number of correct and incorrect preconceptions regarding the performance of the product were discovered as well as budget appropriate performance opportunities. CreatID worked closely with JouleCase to develop the feature set of the product, stay true to the intent, and create a manufacturable ready user focused design for the layman while powerful enough for the most demanding user.


After CreatID completed the design concepts, renderings, and marketing videos, they spec’d the proper components and designed the housing for manufacturability. This meant a fully functional prototype followed by a pilot production run of 25 units before engineering a full production product.


Using local rapid prototyping and fabrication vendors, CreatID bridged the gap between the idea and the manufactured product.


Dennis Veatch IDSA

principal industrial designer
CreatID, Inc.




  From the editor

I am pleased and honored to be the new editor of the brief. A heart felt thank you to Scott Peterson and Mark Hagen and all the dedicated volunteers who have come before me.


Going forward, my goal each issue is to highlight designs and designers, keep everyone informed about upcoming IDSA Oregon events and list a few Inspiring, Social and Learning opportunities in the area.

It’s going to be a good year!

I look forward to working with the IDSA members and the larger design community to connect and inspire.


Jonathan Spencer Levy

Chair, IDSA Oregon




  IDSA Oregon events


2016 IDSA Student Merit Award Selection Event

Friday, March 4th

Art Institute of Portland

1122 NW Davis Street


We are proud to support the 2016 IDSA Student Merit Award program in Oregon. We have combined the two Oregon ID schools into one exciting night of presentations and awards.

In addition to small gatherings, IDSA Oregon is planning 4 big events in 2016.


What kind of event would you like to attend? spencer@kaiainc.com


  Events around Portland


Tsunagu: Connecting to the Architecture of Kengo Kuma


Thursday 2/4 – 2/29
Center for Architecture
403 NW 11th Avenue


This February, the Portland Japanese Garden will host the first exhibition in the U.S. that explores the architecture of Kengo Kuma. The month-long exhibition, in collaboration with the Center for Architecture in Portland, is the first major opportunity to formally introduce Kengo Kuma’s ideas to the public by focusing on his design for the Japanese Garden’s Cultural Crossing expansion project. The expansion project is Kuma’s first public commission in North America.

Using project images, construction drawings, and an interactive use of space, Tsunagu: Connecting to the Architecture of Kengo Kuma will focus on the philosophy of continuity in Kuma’s work: continuity between nature, natural materials, and Japanese tradition.





Reel music festival 33


Friday 2/5 7:00p

Whitsell Auditorium
1219 SW Park Avenue


Presented by Robert Redford, T Bone Burnett and Jack White, and produced for the BBC’s Arena and PBS, MacMahon and a host of co-producers piece together the extraordinary 1920s story of record companies leaving the big city to tour America’s backroads and capture for the first time the raw musical expressions of rural cultures. These field recordings, initially aimed for the rural markets from which they came, democratized music and gave a voice to the most marginalized demographics in the nation.

In this special advance screening of one of the three episodes in the series, the filmmakers travel deep into the Hopi nation and its musical traditions, explore the origins of Hawaiian slack-key guitar, discover the hybrid of cultures expressed in Tejano music, head through bayou country and its Cajun music, and end up in Avalon, Missisippi to explore the history of the delta blues and its innovator, Mississippi John Hurt. (82 mins.)



Data Visualization


Wednesday 2/3 6:30p

WeWork, Custom House
220 NW 8th Ave.

Join us for our next UNITE when a multidisciplinary panel will discuss best practices and what’s next in Data Visualization. We’ve entered the realm of Big Data — through apps, sensors, the web, and more we’re able to generate data sets so large and complex that it becomes increasingly challenging to analyze them and make decisions. As data continues to dominate our personal and professional lives, the importance of making that data accessible and actionable is of the utmost importance. We will explore how Data Visualization enhances understanding and uncovers new insights.

Reserve Your Spot



How to Be a Bad Ass Presenter


Friday 2/5 8:00a
330 SE MLK Boulevard


Dave is a strategic communications expert with more than 15 years of experience. A former newspaper reporter and columnist, Dave has counseled senior executives at a variety of companies, managed communications teams and led business development efforts.

He has delivered storytelling workshops, presentation coaching sessions and media trainings at a variety of organizations, including, adidas, Clif Bar, CBS, Cambia Healthcare, Dell, eBay, Google, Ingram Micro, Juniper Networks, Mackay Sposito, Mercy Corps, Microsoft, Nike, Oregon State University, Peet’s, Razorfish, Red Bull, Reebok, Snapchat, T-Mobile, Under Armour, Wieden + Kennedy and Zurich Global Insurance.



Chinese New Year


Monday 2/8 – 2/22

239 NW Everett Street


The Year of the Monkey

Learn more about Chinese New Year, the most colorful and joyous of all Chinese festivals during Lan Su's two-week celebration.  The celebration kicks off on Monday, February 8 with "Rolling in the Wealth," a traditional good fortune and prosperity activity of rolling oranges and gold coins through Lan Su's front door. "Rolling in the Wealth" is followed by a lion dance performance , and much more! Every guest visiting on February 8 will also receive a hong bao, or traditional lucky red envelope. 



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THE BRIEF is published by the Office of Newsletter Affairs. We are constantly on the beat for local designers, firms, and projects to feature in this humble, weekly publication. Just updated your portfolio? Finished a sweet project? Just landed a hot account? Don't be afraid to toot your own horn! Especially if you happened to have designed that horn.


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The Industrial Designers Society of America (IDSA) is committed to advancing the profession of industrial design through education, information, community and advocacy. www.idsa.org